In a world where consumers demand clarity about what they eat, OK to Shop (Oktoshop) has developed a groundbreaking technology that combines AI-powered image recognition with human verification to instantly determine whether a product complies with halal requirements or is safe for people with allergies or dietary restrictions.
Founded in Chile and now expanding globally, OK to Shop helps retailers, e-commerce platforms, and food service providers ensure transparency, consistency, and trust across their entire product ecosystem. Its technology goes beyond classification—it explains why a product is or isn’t suitable, bridging the gap between data and informed consumer choice.
We spoke with Sebastián Wilson, CEO of OK to Shop, about how this solution could transform the Gulf’s dynamic food retail and hospitality markets—where inclusivity, compliance, and consumer trust are key differentiators.
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