In an era where attention is the most valuable currency, InsightPlay.ai is transforming how audiences interact with sports and entertainment. Founded in Chile, the company develops AI-powered voice and messaging agents that turn casual users into loyal fans by delivering personalized, real-time engagement. From football leagues to e-sports platforms, InsightPlay helps organizations deepen emotional connections, increase retention, and convert passion into measurable results.
In this interview, Javier Troncoso, founder of InsightPlay.ai, explains how artificial intelligence is reshaping fan engagement across Latin America and how these innovations could empower the sports and entertainment ecosystems of the United Arab Emirates and the broader MENA region.
How does InsightPlay help entertainment and sports platforms convert casual users into loyal fans?
At InsightPlay.ai, we use AI-driven voice and messaging agents to interact with users at key moments of their experience. In sports and entertainment, that means transforming a casual interaction into a continuous relationship—from the fan who watches a single match to the one who stays connected all season long.
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