Rana Alnasir-Boulos is a visionary leader deeply committed to promoting gender diversity and inclusion in traditionally male-dominated sectors, including energy and pipeline infrastructure. As the Chairperson of the Global Women Forum (GWF) and Director of International Business Development at the Euro Institute for Information and Technology Transfer, Rana has dedicated her career to empowering women across the globe. Her initiatives, such as the Global Women in Pipeline Forum, have created transformative opportunities for women in STEM fields and beyond.
With a rich background in marketing and international business, she has been instrumental in connecting and inspiring women to take leadership roles in industries where their presence was historically underrepresented. In this interview, Rana shares her insights into the evolving role of women in business, the challenges they face, and the remarkable initiatives she has spearheaded to foster a more inclusive and innovative global business environment.
What are the most common misconceptions about Arab women in business, and how can we challenge these stereotypes?
Thank you for the opportunity to share insights on this important topic. One of the most common misconceptions about Arab women in business is the assumption that they lack agency, independence, or influence in their professional environments. This stereotype often stems from outdated perceptions of gender roles in the Arab world, which overlook the significant progress and leadership that many Arab women have achieved across various sectors, including business, technology, and politics.
Another misconception is that Arab women face insurmountable barriers to career advancement due to cultural or religious norms. While challenges do exist, it is crucial to understand that these are not unique to the Arab world and are often addressed through robust support systems, including government initiatives, corporate diversity programs, and community networks that empower women.
To challenge these stereotypes, it is essential to highlight the successes and contributions of Arab women leaders on the global stage. Media representation plays a critical role here; by showcasing real stories of Arab women who are breaking barriers and excelling in their fields, we can change the narrative and provide a more accurate depiction of their capabilities and influence.
Moreover, fostering direct engagement and cultural exchange between Arab women and their counterparts globally is key. Through platforms like the Global Women Forum, we can facilitate meaningful dialogue that allows for a deeper understanding of the diverse experiences and perspectives of Arab women. This not only helps in dispelling myths but also builds stronger, more culturally informed business relationships.
Lastly, it’s important to encourage collaboration and partnerships between organizations in the Arab world and those in other regions. By working together on shared goals, we can create opportunities for Arab women to demonstrate their expertise and leadership, further challenging misconceptions and paving the way for a more inclusive global business environment.
How have recent cultural and economic changes in the Gulf region empowered Arab women to thrive in business?
Recent cultural and economic changes in the Gulf region have significantly empowered Arab women to thrive in business.
For instance, Saudi Arabia’s Vision 2030 has implemented measures like removing driving restrictions and boosting women’s participation in a variety of businesses that support gender equality in the workforce. This has led to a surge in female entrepreneurs and leaders, like Lubna Olayan, who became the first woman to chair a publicly traded Saudi bank.
In the UAE, the government’s commitment to gender balance has resulted in women holding key leadership positions, such as Her Excellency Sarah Al Amiri, who leads the UAE Space Agency. The UAE also boasts a high percentage of women in STEM fields, driven by initiatives that encourage female participation in technology and innovation.
Furthermore, Qatar’s emphasis on education has given women more access to professional training and higher education, which has empowered them and resulted in an increase in the number of women in leadership positions in industries like media and finance.
These changes reflect a broader shift towards recognizing the potential of women as key drivers of economic growth in the Gulf region, leading to more opportunities for Arab women to excel in business.
What advice would you give to Latin American women who want to do business in the Gulf? Are there specific cultural norms they should be aware of?
Building successful relationships is crucial for Latin American women who wish to conduct business in the Gulf, and this requires a knowledge and respect of local customs.
First, it’s important to recognize the value placed on personal relationships in the Gulf. Building trust and rapport is key, so take the time to engage in meaningful conversations and establish connections before diving into business discussions. Patience and showing genuine interest in your counterparts’ culture and background can go a long way.
Second, remember how important professionalism and modesty are. Wear modest clothing and be mindful of cultural differences, particularly in formal or public settings. In many Gulf countries, business attire for women often includes wearing long sleeves and avoiding overly tight or revealing clothing.
Third, understand the role of hierarchy and respect in business interactions. Decision-making processes can sometimes be more hierarchical, so it’s important to address senior figures with respect and recognize their authority.
Finally, be aware of local customs regarding gender interactions. While the Gulf region is increasingly progressive, some areas may still observe traditional practices regarding the interaction between men and women. Always approach business meetings with awareness of these norms and adjust your communication style accordingly.
In summary, by respecting cultural values, being patient in building relationships, and understanding the nuances of gender interactions, Latin American women can navigate the Gulf business landscape effectively.
In your experience, how has the role of Arab women in leadership evolved in recent years across different Arab countries?
Government reforms, societal transformations, and focused empowerment efforts have all contributed to the remarkable evolution of Arab women’s leadership roles across Arab countries.
In Saudi Arabia, Vision 2030 has been a key driver, not only promoting gender equality but also integrating women into leadership roles across sectors like finance, education, and government. Women like Rania Nashar, the former CEO of Samba Financial Group, exemplify this shift. The government has actively developed programs and initiatives to support women’s empowerment, making it a central part of the country’s long-term vision.
The UAE has similarly committed to gender balance as part of its national agenda. Women now occupy significant positions in government and business, with female ministers like Her Excellency Reem Al Hashimy leading major national projects such as Expo 2020. The government’s focus on gender equality includes policies to ensure women hold at least 50% of the Federal National Council, demonstrating a strong commitment to women’s leadership.
In North Africa, Tunisia and Morocco have long recognized the importance of women’s roles in leadership, particularly in politics and civil society. Tunisian women were instrumental in the country’s democratic transition, and figures like Amel Karboul, the former Minister of Tourism, highlight the growing influence of women in shaping national policies. These advancements are often supported by government-backed activities aimed at furthering women’s empowerment.
Lebanon has seen significant milestones as well, with women like Raya El Hassan becoming the first female interior minister in the Arab world. This reflects a broader regional trend where governments are increasingly including women’s empowerment as a key component of their national visions and strategies.
Overall, the role of Arab women in leadership is expanding, supported by government initiatives, educational advancements, and a growing recognition of the critical contributions women bring to leadership. Women’s empowerment is now a fundamental part of the visions and strategies shaping the future of many Arab countries.
Could you share some success stories of Arab women entrepreneurs that could inspire women globally?
Certainly! Here are some inspiring success stories of Arab women entrepreneurs who have made a significant impact and can serve as role models for women globally:
- Rania Nashar (Saudi Arabia): As the former CEO of Samba Financial Group, Rania Nashar became one of the most influential women in the Saudi banking sector. Her leadership has not only broken gender barriers in a traditionally male-dominated industry but also paved the way for other women to aspire to leadership roles in finance.
- Hala Kazim (UAE): Hala Kazim is a well-known Emirati entrepreneur and founder of “Journey Through Change,” a unique program that combines wellness, travel, and personal development for women. Her initiative has empowered countless women in the UAE and beyond to embrace self-improvement and well-being, showing that entrepreneurship can have a profound impact on personal and societal levels.
- Nayla Al Khaja (UAE): Nayla Al Khaja is the UAE’s first female film director and producer, and the founder of Nayla Al Khaja Films. She has been a trailblazer in the region’s film industry, breaking stereotypes and challenging cultural norms through her work. Her success has inspired a new generation of female filmmakers in the Arab world.
- Mona Ataya (Lebanon/UAE): Mona Ataya is the co-founder and CEO of Mumzworld, the leading online marketplace for mothers in the Middle East. Her platform has revolutionized e-commerce in the region, offering a wide range of products tailored to mothers and children. Mona’s entrepreneurial journey highlights the importance of innovation and addressing specific market needs.
- Dr. Sara Al Madani (UAE) A serial entrepreneur and public speaker, Sara Al Madani has founded multiple successful businesses in fashion, technology, and food. She is also a board member of the Sharjah Chamber of Commerce & Industry. Sara’s diverse ventures and dedication to empowering women entrepreneurs make her a prominent figure in the UAE’s business community.
- Yusra Mardini (Syria/Germany): Although not a traditional entrepreneur, Yusra’s story is incredibly inspiring. A Syrian refugee who became an Olympic swimmer, Yusra’s journey from war-torn Syria to the world stage exemplifies resilience, determination, and the power of using one’s platform to inspire others. She now works with the UNHCR to support refugees globally, embodying the spirit of using one’s success for a broader impact.
These women represent the diverse and dynamic contributions of Arab women entrepreneurs across different industries. Their stories not only inspire women in the Arab world but also resonate globally, showcasing the power of perseverance, innovation, and leadership.
How can Latin American companies effectively collaborate with women-led businesses in the Gulf?
Latin American companies can effectively collaborate with women-led businesses in the Gulf by following these strategies
- Cultural understanding: Learn and respect Gulf business etiquette, gender norms, and cultural values to build trust and effective partnerships.
- Networking Engage with women-led businesses through forums and events, like the Global Women Forum, to establish connections and explore collaboration opportunities.
- Local expertise: Partner with local consultants who can help navigate the Gulf market, regulatory environment, and business practices.
- Shared values: Focus on common goals such as empowerment and innovation, aligning your company’s mission with that of Gulf women-led businesses.
- Tailored solutions: Offer customized solutions that address the specific needs and challenges of Gulf women-led businesses, making your collaboration more impactful.
- Long-Term Commitment: Demonstrate consistent, reliable engagement, showing that you are invested in a sustainable, long-term partnership.
What initiatives has the Global Women Forum implemented to support women in business across the Arab region, and what impact have these had?
The Global Women Forum (GWF) has introduced several impactful initiatives to support women in business across the Arab region. Each year, the GWF hosts an annual forum that serves as a major gathering for women leaders from diverse sectors. This event is a cornerstone for networking, sharing insights, and forging valuable connections. It provides a platform for showcasing successful women and facilitating meaningful collaborations.
In addition to the forum, the GWF is launching a new mentorship program aimed at pairing emerging female entrepreneurs with seasoned mentors. This initiative is designed to offer guidance, support, and networking opportunities, helping mentees navigate their professional paths and achieve their business goals.
The forum is also planning to implement summer academies focused on various sectors such as STEM, energy, and AI. These academies will provide hands-on training and skill development, allowing participants to gain practical knowledge and connect with industry leaders.
To address the need for effective cross-cultural communication in global business, the GWF will soon offer online training programs in intercultural communication. These courses are intended to enhance participants’ ability to navigate international business environments and build strong global partnerships.
Additionally, a new podcast series will be launched, featuring interviews with prominent women leaders and industry experts. This podcast will offer valuable insights, share experiences, and provide practical advice on various aspects of business and leadership.
If there is significant interest, we are also open to planning business delegations to facilitate direct engagement and collaboration between Arab women entrepreneurs and their counterparts in other regions.
Together, these initiatives have made a significant impact by expanding opportunities for women, fostering professional growth, and creating a supportive network across the Arab region.
How does intercultural training play a role in bridging the gap between Arab and Latin American women in business?
Intercultural training is vital for bridging the gap between Arab and Latin American women in business. It provides insights into each other’s cultural norms, business practices, and communication styles, helping to avoid misunderstandings and build effective partnerships. This training enhances cultural sensitivity and prepares women to adapt their approaches, leading to more respectful and productive interactions. By fostering mutual understanding, intercultural training enables smoother collaboration and stronger, more successful cross-cultural business relationships.
What are the long-term goals of the Global Women Forum in fostering business relationships between women in the Gulf and those internationally?
Creating a lasting impact and reciprocal growth are at the core of the Global Women Forum’s (GWF) long-term objectives in promoting commercial partnerships between women in the Gulf and abroad. Our goal is to create a strong international network that will enable women leaders and entrepreneurs from many areas to continue collaborating and exchanging knowledge. Our goal is to stimulate economic growth by giving women-owned enterprises the tools they need to grow internationally.
Furthermore, the GWF is dedicated to improving cross-cultural comprehension since it will result in more cordial and productive commercial dealings. Our primary goal is to facilitate ongoing professional growth by offering leadership opportunities, training, and mentorship.
Lastly, we strive to advocate for policies that promote gender equality and women’s economic empowerment, contributing to a more equitable global business environment. Through these efforts, we aim to create a thriving, inclusive business landscape that benefits women worldwide.
