Globant and Infobip Announce Strategic Partnership to Accelerate AI-Powered Enterprise Engagement Across MENA
Riyadh, Kingdom of Saudi Arabia, 1 October 2025 – In a move set to transform digital customer engagement across the Middle East and North Africa (MENA), Globant (NYSE: GLOB), a digitally native technology services company, has entered into a strategic partnership with Infobip, a global leader in omnichannel communications. The collaboration aims to deliver next-generation, AI-powered conversational solutions to enterprises across the region.
This alliance combines Globant’s expertise in generative AI and digital transformation with Infobip’s scalable omnichannel communications platform, enabling businesses to create more personalized, secure, and efficient customer journeys. The combined technologies will provide companies with tools to deliver automated assistance, predictive analytics, and seamless interactions across various platforms.
By integrating Globant’s AI tools with Infobip’s Conversational Experience Orchestration Platform (CXOP) — powered by Agentic AI — businesses will be able to streamline operations and offer real-time, interactive messaging that enhances engagement and builds long-term loyalty.
“Our joint solutions are designed to deliver Conversational AI experiences resulting in improved customer engagement,” said Veselin Vuković, Chief Alliances Officer at Infobip. “By combining Infobip’s communications platform with Globant’s AI innovation, we are strengthening our ability to boost engagement, and deliver more personalized customer experiences for end users.”
The partnership will be officially highlighted at the Saudi Retail Show in Riyadh, taking place from 7–8 October 2025, where both companies will co-present their AI-powered customer communication solutions. Event participants will get a first-hand view of how these tools are helping enterprises across MENA to digitally transform their operations, enable faster issue resolution, and drive customer trust and retention through intelligent technologies.
“Enterprises today are looking for innovative ways to reinvent how they connect with customers and build trust through every interaction. Commerce is entering an agentic era, where **intelligent AI agents empower end-to-end, autonomous shopping and operational decisioning,” said Julio De Salvo, SVP of Solutions, Head of Solution Strategy & Partnerships for MENA & APAC at Globant. “Together with Infobip, we are leveraging this new era powered by AI technologies to unlock growth and deliver measurable outcomes.”
With this collaboration, Globant and Infobip will address growing enterprise demands by offering integrated analytics, automated communication flows, and branded conversational channels like WhatsApp, all supported by 24/7 customer support, global coverage, and rapid API integration. These solutions are designed to bolster enterprise scalability, curb fraud, and enable trusted, consistent communications with customers across multiple platforms.
Earlier in the year, Infobip reinforced its leadership in enterprise communications by launching CXOP, its advanced customer experience orchestration platform. In partnership with Globant, this joint effort now aims to build on that innovation by delivering next-generation AI tools that push the boundaries of personalized customer service and digital interaction across the MENA region and beyond.
Team V.DIR-EM-UAE
