The iconic Argentine brand Havanna unveiled its latest innovation: an exclusive alfajor infused with the luxurious essence of Dubai Chocolate. This bold fusion of tradition and sophistication marks a new chapter for the company, blending Argentina’s most beloved pastry with one of the world’s most prestigious chocolates. Launched with great anticipation, the product reimagines the classic alfajor offering a premium experience that pays homage to Havanna’s artisanal roots while embracing global gourmet trends.
Argentine Alfajor: A Story of Flavor, Culture, and Evolution
Widely regarded as one of the most iconic creations in Argentine pastry, the alfajor brings together two delicately baked cookies, a smooth layer of dulce de leche, and a rich chocolate coating. Its balance of texture, flavor, and simplicity has made it a timeless classic that transcends borders, generations, and
cultural boundaries.
Today, this beloved treat is being reimagined through a high-end concept: an exclusive edition featuring Dubai Chocolate, a globally prestigiousingredient. This fusion of artisanal tradition and gourmet sophistication marks a natural evolution of the product—crafted to captivate refined palates while
staying true to its origins.
The Story of Havanna: Argentine Tradition with Global Reach
Havanna was founded in 1948 in Mar del Plata with the goal of creating high-quality
artisanal pastries that reflect Argentina’s culinary heritage. Its iconic alfajor—featuring soft cookies, rich dulce de leche, and a chocolate coating—quickly became a national favorite. What began as a local specialty evolved into a global brand, now with over 370 stores worldwide. Today, Havanna offers a wide range of products and experiences, including chocolates, specialty coffees, and its premium Havanna Café concept launched in 1995.
The limited-edition alfajores made with Dubai Chocolate are a clear example of the philosophy of innovation. This modern reinterpretation of the classic alfajor incorporates a luxurious ingredient, adding sophistication without compromising authenticity. The impact was immediate: the campaign gained strong traction on social media and was praised by culinary media, influencers, and consumers alike, who highlighted both the product’s quality and its bold, creative approach. The new alfajor sold out and attracted the attention of international outlets specializing in gastronomy and luxury, which recognized
it as a prime example of how a traditional product can transcend its origins through an innovative concept.
The Dubai Chocolate alfajor is more than just a sweet—it’s a sensory experience.
From the first bite, the smooth, velvety milk chocolate reveals a rich filling of pistachio cream and crunchy
kadaif, creating a unique texture and flavor profile. This special edition captures the essence of Havanna’s iconic treat—a delicate balance of crumbly cookies and indulgent filling—while elevating it with ingredients inspired byMiddle Eastern luxury. The exclusive cocoa, sourced from one of the world’s
most prestigious chocolate regions, adds depth and sophistication, turning a beloved classic into a gourmet indulgence. Produced in limited quantities, each alfajor is a tribute to Argentine tradition with a refined, cosmopolitan flair.
From a commercial standpoint, this special edition became a key tool in strengthening the brand’s positioning within premium market segments. It enabled Havanna to expand its audience, enhance its international image, and reinforce its unique value in an increasingly competitive landscape. On an institutional level, it reaffirmed the brand’s dynamic character and its ability to evolve without
losing touch with its legacy.
The Dubai Chocolate alfajor redefines Havanna’s classic with a bold, luxurious twist.
Fusing tradition and innovation, it transforms Argentina’s iconic treat into a global gourmet experience—proof that even the most timeless flavors can evolve. Refined, rich, and unforgettable—it’s a must-try for chocolate lovers around the world.
