The rich flavors and unmatched quality of Chilean products took center stage at Flavours of Chile, a prestigious event held in Abu Dhabi. Organized by ProChile UAE in partnership with the esteemed African & Eastern, the gathering brought together nearly 200 guests who savored the best of Chile’s food exports, including fresh fruits, nuts, honey, seafood, and world-class wines.
The event wasn’t merely about taste—it was a showcase of quality, innovation, and sustainability, reflecting Chile’s commitment to delivering reliable and premium goods. As demand for trusted products rises in the Middle East, Chile is positioning itself as a key player in this competitive market.
Flavours of Chile: Strengthening Ties and Showcasing Excellence
The primary objective of Flavours of Chile was to introduce end consumers in the UAE to the exceptional quality of Chilean food products, emphasizing categories such as fresh fruits, nuts, honey, seafood, and wines. Beyond its culinary appeal, the event underlined the innovative and sustainable practices that define Chile’s agro-food industry.
Chile’s growing presence in the Middle East is no coincidence. Events like Flavours of Chile serve to strengthen the country’s footprint in the highly competitive Middle Eastern market, where demand for reliable and high-quality products continues to soar.
Chile’s Remarkable Export Achievements
Chile has consistently ranked among the leading suppliers of fresh foods and fine wines to the UAE. In 2023 alone, Chile’s exports to the Emirates exceeded $70.5 million, showcasing the nation’s ability to meet the demands of discerning consumers. Key product categories, including salmon, deep-sea cod, seafood, and wines, have experienced an impressive annual growth rate of 22% over the past four years, reflecting the region’s growing appetite for Chilean excellence.
Sharif Chacoff, ProChile’s Trade Commissioner of Chile in the United Arab Emirates, highlighted the event’s strategic importance:
“This initiative is a key step in our strategy to position Chile as a strategic ally in the UAE market. By collaborating with prestigious local players like African & Eastern, we’re reaching new consumers and strengthening our market share.”
Innovation Meets Opportunity
Chile’s approach to the Middle East market is multi-faceted, combining traditional exports with modern strategies. Recognizing the region’s robust e-commerce ecosystem, Chile has embraced online platforms to expand its reach. Events like Flavours of Chile complement these efforts by fostering direct connections with consumers, highlighting the authenticity and sustainability of Chilean goods.
Chacoff added: “By promoting exports through unique experiences and preparing for key initiatives like Gulfood and trade missions, we’re solidifying Chile’s position in fresh fruits, nuts, honey, and seafood.”
The Path Forward: A Promising Future
Chile’s exceptional export growth, coupled with its commitment to quality and sustainability, positions the country as a trusted partner for the UAE’s demanding consumers. With initiatives like Flavours of Chile and planned participation in Gulfood, Chile is paving the way for an even stronger presence in the Middle Eastern market.
Chile is more than a provider—it’s a promise of excellence.
